Guides for deciding without being sold to
What we would explain over the half-hour coffee, written down and free. Every guide opens with the answer rather than an introduction, and every figure says where it came from.
Why we write them
Because the same questions come up in every first meeting, and answering them once in writing beats answering them forty times out loud. There is nothing here we would not say over a coffee.
- AI
AI in a small business: what actually works
Three uses that save hours, three that do not, and why grounding is the whole difference.
- Local SEO
Your Google profile, genuinely finished
What to fill in, in what order, and the four fields that move more than all the rest put together.
- Local SEO
Local SEO for a neighbourhood business
The four things that decide whether you appear on the map, and the per-neighbourhood page trap that sinks whoever uses it.
- Compliance
Verifactu for the self-employed, without the scare
What it requires, from when, and the four questions to put to your invoicing software.
- Performance
Web speed: what Google measures and what to fix
LCP, INP and CLS explained without jargon, with the five fixes that genuinely move the number.
- Pricing
What a website costs in Spain
The real market brackets, what each one buys and what you pay afterwards — so you can tell whether a quote is reasonable.
- Channels
WhatsApp Business, used properly
App or API, what it costs, what to automate without annoying people, and the consent rules that do apply here.
- Multilingual
A website in three languages, built properly
URL structure, reciprocal hreflang and x-default: what makes Google show each person the right version.
- Privacy
Cookies, GDPR, and how to keep measuring
What the law requires, why rejecting must be as easy as accepting, and how to measure visits with no banner.
- Grants
Kit Digital: what it covers and what it does not
Who qualifies, which categories exist, what is excluded, and the conditions nobody reads until it is too late.
- Costs
What it costs to sell in somebody else’s house
How to read your settlement, add up the real cost, and find the point where your own shop pays.
- Accessibility
Your online shop has to be accessible
What the EAA requires of e-commerce, who is genuinely exempt, and the eight fixes that cover most of it.
- Technology
WordPress or a static site
When WordPress is right, when it is not, and the year-three question that decides for you.
- Bookings
Direct bookings, commission-free and without losing volume
How to move the booking to your own site without losing volume, and the three things that make people book direct.
Is yours missing?
If you have a question none of these guides answers, write to us. When a question keeps coming back, it ends up as a guide.
- Or directly
- hola@appnweb.site
- Monday to Friday, 09:00 – 18:00 (CET)