A client wants three things before writing to you: whether you handle their matter, how you charge, and what happens in the first meeting. If they can’t find them, they write to the next firm.
In a professional directory you are a line. Your name, your specialism, and directly underneath, twelve other firms saying exactly the same thing in a different typeface. None of it explains why you charge what you charge.
The client looking for you has already read three articles and asked in a group chat. What they want to know before writing to you is specific: whether you handle their kind of matter, how you charge, and what happens in the first meeting. If they can’t find it, they write to the next one.
We work with lawyers, tax and employment advisers, architects and surveyors, engineering practices, gestorías, consultancies and expert witnesses. The brief is nearly always the same: stop competing on price against someone who isn’t doing the same work as you.
You don’t have to publish a fixed rate for every matter, but you do have to explain how you charge: by the hour, by the act, on account, or on a monthly retainer. Firms that explain it lose the calls from people who wanted something else — which is half of them.
The first meeting is the product. If it arrives with the matter identified and the basic paperwork on the table, it takes half as long and is worth twice as much. That comes from a form that asks by type of matter, not from an empty text box.
The only thing separating a firm from a line in a directory is what it thinks. One well-written note on a change in the law brings exactly the client who is suffering from it, and keeps bringing them two years later.
A law firm’s contact form will, sooner or later, receive an email containing things that should not travel that way. It gets built with that in mind: asking for little, saying plainly what not to send yet, and storing the minimum.
Clients arriving by referral and through a paid directory, and a first meeting that went on explaining fees to people shopping for the cheapest rate. The brief was to filter before the meeting rather than during it.
Comerç package shape, plus monthly maintenance. Fixed quote in two working days
For a professional practice the website is itself a professional act, and it carries the profession’s obligations. These are the ones most often missing.
A professional offering services online must publish their identifying details and, for a regulated profession, the professional body, registration number and the applicable professional rules. In practice that is a complete legal notice, not a line in the footer.
Source: Ley 34/2002 (LSSI-CE), art. 10
The duty of confidentiality does not begin when the engagement letter is signed: it covers what the client says before that. A form inviting someone to narrate everything on the first screen is an unnecessary risk, which is why we don’t build them that way.
Source: RD 135/2021, General Statute of the Spanish Legal Profession
Lawyers, tax advisers and other professionals are regulated parties for certain transactions, with client identification duties. If client acquisition starts on the website, the onboarding process should account for that from the beginning.
Source: Ley 10/2010, on the prevention of money laundering
Email, the document manager and the e-signature tool are processors and each needs its contract. It is the boring part of the GDPR and also the first thing looked at in an inspection.
Source: Regulation (EU) 2016/679, art. 28, and LO 3/2018 (LOPDGDD)
Half an hour, in person in Barcelona or over video. You tell us about the business and we tell you whether we can help.
Within two working days you have the scope, the price and the date in writing. No small print.
You watch it happen at a real address from day one. Two rounds of changes included.
We publish it, show you how to run it, and stay on call. Or you take the keys and run it yourself.
The places where this has a version of its own. Not every Barcelona district: the ones where this trade’s problem changes shape.
If your question isn’t here, write to us and we’ll answer it. Contact
Publishing a fixed rate isn’t required and for many matters isn’t possible. Explaining how you charge is worth doing: by the hour, by the act, on account or on a retainer, with a range where there is one. That is what prevents the meeting with someone who wanted something else, which is where the unbillable time goes.
It is if it is built to ask for little. Ours asks the type of matter and warns explicitly against attaching sensitive documents at first contact; the data sits on servers in the European Union and anything not taken on is deleted. For matters needing stronger confidentiality a separate channel is opened rather than the general inbox.
Carefully, and without identifying anyone. Explaining the mechanism of a matter — what was in dispute, which argument worked — is what demonstrates judgement and compromises nobody. What we don’t recommend is a named testimonial in a profession with a duty of confidentiality.
The fast part is filtering: from the first month you get fewer and better enquiries, because the fees and the practice areas are stated. The slow part is ranking by practice area, which moves over months. Anyone promising you the second one in weeks is not looking at your sector.
Tell us which areas you work in and how you charge. We’ll tell you which pages you need so that’s all said before the first meeting.