Your shop, your margin
A marketplace takes a percentage of every order for ever. A shop of your own is paid for once. Here is the arithmetic, and the date the two lines cross.
Quote Fixed, within two working days
The question is not whether your product sells online: it already does, probably on a marketplace that keeps a slice. The question is the volume at which owning the shop becomes cheaper.
The sum is simple enough for a napkin. Add up what was deducted from you in commission last year. If it clears three thousand euros, a shop of your own pays for itself inside the first year and everything after that is your margin.
What we build is not a pretty shop window with a pay button. It is the shop, the payment, the shipping, the Verifactu-compliant invoice and the handover to your accountant, chained together so nothing has to be retyped from one place into another.
What it includes
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Card, Bizum and Apple Pay
The three ways people here expect to pay. The gateway keeps its cut, around 1.5%, and the rest goes straight to your account.
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Stock synced with the till
What sells over the counter comes off the online stock, and the other way round. Selling the same item twice is the fastest way to lose a customer.
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Shipping and returns
Mainland, islands and Europe at real rates, collection in store, and the returns policy the law requires you to publish written so it can be understood.
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Verifactu invoicing
Tamper-proof record, chained hash and a QR code on every invoice. Ready before the deadline is urgent, not the week before.
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WCAG 2.1 AA accessibility
The European Accessibility Act has applied to e-commerce since June 2025. The shop is born compliant rather than patched afterwards.
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Reviews you can defend
If you display ratings, you have to explain how you check they came from real customers. We put that in place and document it.
How it gets built
Four to six weeks, with the catalogue as the bottleneck — it nearly always is.
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We go through the catalogue: how many lines, how many variants, which photographs exist and which have to be taken.
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We build the shop, the payments and the shipping at a private address, with real test orders.
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We connect the till, the invoicing and the confirmation email. We put through a genuine one-euro sale and follow it all the way to the invoice.
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We publish, show you how to add a product, and stay on call for the first fortnight.
What decides the price
A shop is quoted on everything that hangs off taking money, not on the design. How many lines, how many variants, which integrations, and what happens to the invoicing: that is what decides the number, and it varies so much between two shops that publishing a single figure would be inventing yours. We put a number on it within two working days, fixed, and never with a commission per sale.
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The size of the catalogue
Up to a hundred lines is one project; thousands with variants and synced stock is a different one, and it is worth knowing which is yours before starting.
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Integrations with what you run
Connecting your till, your ERP or your warehouse system depends on whether it has an API. We check before quoting, not after signing.
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Shipping and zones
Mainland Spain is simple. Islands, the rest of Europe and per-country VAT thresholds add configuration and a conversation with your accountant.
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Photographs and copy that do not exist
If the product has to be shot and the descriptions written, that is work. We tell you what you can supply to bring it down.
Who it is for
Who it is not for
- If you are doing fewer than twenty orders a month, the marketplace is probably cheaper and we will tell you so.
- If your catalogue is ten thousand lines changing daily, that is an integration project, not the shop this page describes.
- If what you want is somebody to bring you the traffic, that is advertising, and we do not sell it.
And the rules it answers
Guides on this
- What it costs to sell in somebody else’s house
How to read your settlement, add up the real cost, and find the point where your own shop pays.
- Your online shop has to be accessible
What the EAA requires of e-commerce, who is genuinely exempt, and the eight fixes that cover most of it.
- Verifactu for the self-employed, without the scare
What it requires, from when, and the four questions to put to your invoicing software.
- What a website costs in Spain
The real market brackets, what each one buys and what you pay afterwards — so you can tell whether a quote is reasonable.
Questions about the shop
If your question isn’t here, write to us and we’ll answer it. Contact
Do you take a commission on each sale?
No. Not per sale, not per order, not per booking. The only cut is your payment gateway’s, usually around 1.5%, and that is your arrangement with them rather than ours.
What happens with VAT and invoicing?
The shop issues the invoice at the right VAT rate, with the invoicing record required by Royal Decree 1007/2023 and its QR code. Your accountant gets the closed month in whatever format they use.
Can I keep selling on the marketplace too?
Yes, and for the first year that is usually the sensible move: the marketplace to find people, your own shop for the ones who come back. Stock syncs between the two.
Do you sell into the rest of Europe?
Yes. Shipping zones, rates and VAT are configured per country, and the shop runs in whichever languages you need. If you sell to consumers elsewhere in the EU there are VAT thresholds worth checking with your accountant first.
What if I want to change payment provider later?
You change it. We do not tie the shop to one provider or charge to let it go. Same principle as the domain: it is yours.
Do the sum with us
Tell us how many orders a month you do and what gets deducted. We will tell you in that same conversation whether a shop of your own pays yet, or not.
- Or directly
- hola@appnweb.site
- Monday to Friday, 09:00 – 18:00 (CET)