The four things it depends on
A website quote can vary by a factor of twenty between two suppliers who both say they do the same thing, and anyone would be right to find that suspicious. But the variation is not arbitrary: almost all of it comes down to four questions.
The first is how many genuinely different pages have to be written and designed. Not how many pages exist, but how many differ from each other: twenty product listings on one template are one page, not twenty.
The second is whether the copy has to be written. A business that arrives with its own text saves a quarter to a third of the budget, and almost none arrives that way. The third is how many languages, which does not multiply the price but does raise it noticeably. And the fourth is whether money changes hands, because taking payment drags in invoicing, returns, mandatory accessibility and a conversation with your accountant.
Under €400
At this price nobody is designing anything. A bought template is being filled in, usually inside a site builder with a monthly fee, and most of the work is done by a form that asks you for a logo and three photographs.
That is not necessarily bad: for a sole trader who just needs to exist online and be findable by name, a well-filled template is infinitely better than nothing and pays for itself in a month. What you should know is that the builder’s monthly fee never ends, that a thousand other businesses have the same design, and that leaving later costs money because those platforms do not let you export.
Between €500 and €1,500
This is where genuine bespoke work for a small business starts. One long, well-thought-out page, or a four-or-five-page site, with copy written for your business rather than generic, a Google profile in proper order, and a site that loads fast on a phone.
It is the bracket with the best ratio of what you pay to what comes back, and also where most people undershoot by asking for the minimum. We do not publish a rate, because the figure that fits a single-page site misleads on an eight-page one. What we do publish is what moves the quote, and we fix yours in writing within two working days once we know which project we are talking about.
Between €2,500 and €6,000
Online shops, and sites with bookings or functionality of their own. The jump is not about design: it is about everything that hangs off taking money. Payment gateway, stock, shipping, returns, invoicing that meets Spanish rules, and accessibility, which stopped being optional for e-commerce.
If somebody offers you a complete shop for eight hundred euros, they are configuring a builder with a template and leaving you the rest: the invoicing, the returns, and the day a customer makes a claim. That has a price too; you just pay it in time, later.
What you pay afterwards
The recurring cost is the part almost nobody asks about and the one that produces the most surprises. A domain costs €10 to €15 a year. Hosting runs from free to about €30 a month depending on what you need. Maintenance — updates, backups, small changes, somebody who answers — runs €30 to €120 a month in this market, depending on who answers and how fast.
And there is a recurring cost that does not show up on any invoice: if your site lives on a platform you cannot export from, the monthly fee stops being an expense and becomes rent. It is worth asking, before signing, what you take with you if you leave.
And Kit Digital
If your company meets the requirements of the current call and funds remain, the Red.es voucher can cover a substantial part of the cost. The amount depends on the company’s size band and the category applied for, and it is worth checking before commissioning anything, because there are conditions on what can be claimed.
What Kit Digital does not do is turn a bad website into a good one. It covers a cost; it does not pick the supplier for you or guarantee that what gets built is any use twelve months later, which is when the obligation to keep it running ends.