https://appnweb.site/en/guides/ Fourteen guides that answer first: what a website costs, how to meet Verifactu, what Kit Digital covers, local SEO, speed, cookies and AI. Every figure sourced. en © 2026 appnweb Sun, 25 Oct 2026 12:00:00 GMT https://appnweb.site/en/guides/ai-for-small-business/ https://appnweb.site/en/guides/ai-for-small-business/ Tue, 15 Sep 2026 12:00:00 GMT In a small business, AI pays off in three places: answering the repeated questions in several languages, translating and drafting text a person then reviews, and summarising or sorting things that arrive in bulk. It does not pay off for making decisions, for publishing unreviewed, or for replacing the person who serves. The rule separating useful from dangerous is grounding: an assistant that can only answer from your documents is a tool; one that fills gaps is a risk with a friendly face. AI https://appnweb.site/en/guides/google-business-profile/ https://appnweb.site/en/guides/google-business-profile/ Tue, 12 May 2026 12:00:00 GMT Four things move the needle most on a Google profile: the right primary category, the address or service area set correctly, hours kept current including public holidays, and recent reviews with replies. The rest helps, but those four decide whether you appear in the three-result map box. All of it is free and takes an afternoon. Local SEO https://appnweb.site/en/guides/local-seo-for-small-business/ https://appnweb.site/en/guides/local-seo-for-small-business/ Tue, 26 May 2026 12:00:00 GMT Local SEO is decided on four fronts: a complete and maintained Google profile, your name and address written identically everywhere, a page of its own for each service and for each area you genuinely have something to say about, and a site that loads fast on a phone. What decides nothing is publishing articles every week or buying links. Results take three to six months and nobody can guarantee them. Local SEO https://appnweb.site/en/guides/verifactu-for-freelancers/ https://appnweb.site/en/guides/verifactu-for-freelancers/ Wed, 04 Mar 2026 12:00:00 GMT If you invoice in Spain, Verifactu applies to you. It requires invoices to be issued by software that cannot alter them afterwards: each invoice is chained to the previous one by a hash, carries a QR code, and states whether its record is being sent to the tax agency. Companies are obliged from 1 January 2027 and everybody else, the self-employed included, from 1 July 2027. The only thing you have to do is use software that complies — and ask yours today whether it will. Compliance https://appnweb.site/en/guides/speed-and-core-web-vitals/ https://appnweb.site/en/guides/speed-and-core-web-vitals/ Tue, 04 Aug 2026 12:00:00 GMT Google measures three things: how long the largest thing on screen takes to appear (LCP, good under 2.5 seconds), how long the page takes to respond when you tap something (INP, good under 200 milliseconds), and how much the content moves while it loads (CLS, good under 0.1). On a small-business site, ninety per cent of the problem is unoptimised images, fonts and third-party scripts. Fixing those three usually does it. Performance https://appnweb.site/en/guides/how-much-does-a-website-cost/ https://appnweb.site/en/guides/how-much-does-a-website-cost/ Wed, 11 Feb 2026 12:00:00 GMT For a small business in Spain, a one-page website costs between €500 and €1,200; a five-to-eight page site, €1,200 to €3,000; an online shop, €2,500 to €6,000; and a mobile app, from €4,500 up. On top of that, €10 to €60 a month for domain, hosting and maintenance. All excluding VAT. Below €400 you are buying a template with your logo on it, and above €10,000 you start paying for an agency’s overheads more than for your website. Pricing https://appnweb.site/en/guides/whatsapp-business-for-small-firms/ https://appnweb.site/en/guides/whatsapp-business-for-small-firms/ Tue, 01 Sep 2026 12:00:00 GMT The WhatsApp Business app is free and designed for typing by hand, with quick replies and a simple catalogue: enough for a one- or two-person business. The API is paid, charges per conversation depending on type, and is what lets a booking confirmation go out by itself from your website. What is worth automating is confirmations, reminders and status updates. What must never be done is sending promotions to a list of numbers collected casually: here that is unlawful, not merely annoying. Channels https://appnweb.site/en/guides/multilingual-websites/ https://appnweb.site/en/guides/multilingual-websites/ Tue, 07 Jul 2026 12:00:00 GMT Each language needs its own permanent URL — /servicios/, /ca/serveis/, /en/services/ — and each of those has to declare the other two with hreflang tags, including itself, plus an x-default saying which is the fallback. Translate the URLs too, not just the text. And never, under any circumstances, switch language with JavaScript without changing the URL: that makes all three versions one page to a search engine, and two of your three languages stop existing. Multilingual https://appnweb.site/en/guides/cookies-and-gdpr/ https://appnweb.site/en/guides/cookies-and-gdpr/ Tue, 18 Aug 2026 12:00:00 GMT In Spain you need consent for any cookie that is not strictly necessary to deliver the service the user asked for, and that consent has to be a clear affirmative action. In practice: rejecting must be as easy as accepting and must be in the first layer, nothing may load before the person decides, and continuing to browse is not consent. The cleanest alternative for a small business is not to use cookies that need consent at all: there is analytics that measures without them, and then the banner disappears. Privacy https://appnweb.site/en/guides/kit-digital-explained/ https://appnweb.site/en/guides/kit-digital-explained/ Wed, 18 Mar 2026 12:00:00 GMT Kit Digital is a Red.es voucher, funded from European money, that a Spanish small company or sole trader can spend on specific digital solutions — website, e-commerce, customer management, cybersecurity and others — with a supplier registered in the programme. The amount depends on your company’s size band and the category. It is not money you receive: it is a credit the supplier invoices against, and it obliges you to keep the solution running for the period set by the call. Grants https://appnweb.site/en/guides/what-marketplaces-charge/ https://appnweb.site/en/guides/what-marketplaces-charge/ Tue, 09 Jun 2026 12:00:00 GMT The percentage on a marketplace’s own website will not tell you what it costs you. You have to add the sales commission, the fixed monthly fee if there is one, the subsidised shipping you end up paying for, the promotions you join to stay visible, and the returns. Add twelve months of it and divide by your sales on that channel: that is your real rate. If the annual total clears about three thousand euros, a shop of your own pays for itself in the first year. Costs https://appnweb.site/en/guides/accessible-online-shops/ https://appnweb.site/en/guides/accessible-online-shops/ Wed, 08 Apr 2026 12:00:00 GMT If you sell online to consumers in the European Union, your shop has to meet the accessibility requirements of the European Accessibility Act, which reaches Spain through Law 11/2023 and has applied since 28 June 2025. In practice that means meeting WCAG 2.1 at level AA: sufficient contrast, everything reachable by keyboard, labelled form fields, alternative text on images, and errors explained in words. Micro-enterprises providing services below ten staff and two million euros have an exemption, but it is worth checking which side of that line you are on before somebody asks. Accessibility https://appnweb.site/en/guides/wordpress-or-a-static-site/ https://appnweb.site/en/guides/wordpress-or-a-static-site/ Tue, 21 Jul 2026 12:00:00 GMT If your site is pages that change rarely — who you are, what you sell, where you are, prices, the odd article — a static site is faster, safer and cheaper to maintain. If you publish several times a week, have several people editing with different permissions, or need a particular plugin ecosystem, WordPress wins and there is no argument. For most small businesses the first description is theirs and the second is the one they were sold. Technology https://appnweb.site/en/guides/direct-bookings-without-commission/ https://appnweb.site/en/guides/direct-bookings-without-commission/ Tue, 23 Jun 2026 12:00:00 GMT Setting up direct booking does not mean leaving the platform: it means having both and giving your customers a concrete reason to use yours. The three that work are a better price or condition direct, a booking process shorter than the platform’s, and the confirmation and reminder arriving where people actually look. With those, the repeat customer migrates on their own — and the repeat customer is exactly the one costing you the most commission. Bookings